PerTronix Performance Brands Adds Aeromotive
PerTronix Performance Brands adds Aeromotive Inc. and Waterman Racing Components to its portfolio of brands.
SAN DIMAS, Calif. (Nov. 2, 2020) — PerTronix Performance Brands, a leader in the automotive aftermarket with key brands in the ignition and exhaust segments, announced today it acquired Aeromotive Inc. and Waterman Racing Components.
Over the past 26 years, Aeromotive has designed and manufactured the highest quality fuel systems and components for the automotive aftermarket and OEM manufacturers. Aeromotive will continue to operate out of its Lenexa, Kansas manufacturing and development facility, while Waterman Racing Components will continue to operate out of its Concord, North Carolina, and Brownsburg, Indiana locations. Aeromotive’s leadership team will continue to manage the business.
Following record sales years for both Aeromotive and PerTronix Performance Brands, the acquisition was a natural fit. PerTronix Performance Brands is a premier automotive aftermarket group of companies with the PerTronix Ignition, JBA Performance Exhaust, Doug’s Headers, Patriot Exhaust, Compu-Fire, and Spyke brands.
PerTronix Performance Brands Chief Executive Officer, Robyn Hetland, said, “PerTronix looks to partner with only the best businesses in joint efforts to grow the parent brand and the companies under it. Aeromotive is the premier fuel delivery company in the industry and fits perfectly into the PerTronix family. We are excited to partner with Aeromotive’s talented management team to continue the innovation and growth that has made Aeromotive legendary.”
“The future of Aeromotive has never been brighter. To work side by side with a team of seasoned professionals with a common goal of continuing to produce the industry’s best product will pay dividends on day one,” said Aeromotive Founder and President Steve Matusek. “This is one of those unique instances where one plus one will equal three.”
Lineage Capital, Boston, Massachusetts, invested in PerTronix Performance Brands in 2016 and has continued to support PerTronix’s growth with the Aeromotive acquisition.
The Spartan Group LLC served as advisor to Aeromotive through the process.
About Aeromotive Inc/Waterman Racing Components.
Aeromotive Inc. is a true high-performance aftermarket manufacturer specializing in fuel-delivery and fuel-system components for off-road, late-model and muscle cars, street rod, drag racing, tuner, sports car, marine and powersports. Waterman Racing Components specializes in manufacturing high-performance products for drag racing, NASCAR, Indy cars, sprint cars, midgets, and many other forms of racing.
About PerTronix Performance Brands
PerTronix Performance Brands, based in San Dimas, California, is a premier automotive aftermarket group that manages the PerTronix Ignition, JBA Performance Exhaust, Doug’s Headers, Patriot Exhaust, Compu-Fire, and Spyke brands. These brands produce high-performance ignition and exhaust products for hot rods, muscle cars, late-model vehicles, racing, motorcycle, VW, agriculture, and industrial markets. www.pertronixbrands.com
Lineage Capital, LLC
Lineage Capital invests exclusively in owner-managed businesses. Lineage’s unique partnership approach provides business owners with significant liquidity, while enabling them to retain a meaningful ownership
stake in their company and continued control of the board of directors. Lineage focuses on high-quality, lower middle-market businesses with at least $4 million in EBITDA that desire a value-added partner to help facilitate future growth and success. To learn more, please visit www.lineagecap.com.