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PerTronix Performance Brands Taps Dr. Jamie Meyer to Lead Product and Innovation

PerTronix Performance Brands, a leader in the automotive aftermarket, announced today the appointment of Jamie Meyer as its New Chief Product & Innovations Officer. This change takes effect immediately.

In his new role, Jamie will oversee product development, engineering, and innovation for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, The Original Doug’s Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman Racing Components and Taylor Cable Products.

“I am very excited to be joining such a forward-thinking organization,” said Jamie.  “The leadership team has an ambitious vision of what PerTronix Performance Brands can be, and I cannot wait to help expand this company as well as the entire automotive aftermarket through great products and innovation.” 

Most recently, Jamie served as the president of Performance Racing Industry, where he transformed the PRI Show into a top 40 trade event in North America, developed an exclusive membership program for the racing industry, led the purchase of the PRI headquarters in Indianapolis and produced a powerful media footprint for PRI which included the popular PRI Road Tour program. He is also known for his leadership role in the government and public affairs teams at Specialty Equipment Market Association.  Meyer served two years on the SEMA Board of Directors before taking the position at PRI. 

Prior to PRI, Jamie spent 15 years at General Motors, leading multiple product development teams.  He is most noted for his innovative work with the COPO Camaro, the LS and LSX line of crate engines and components, the emission-compliant E-ROD drivetrains and multiple vehicle-specific performance parts, including the first-ever factory lift kit for full-sized Chevrolet and GMC light-duty trucks. Meyer also spearheaded a line of EV-specific performance parts while at GM. 

“I am thrilled to have Jamie join the PerTronix Performance Brands product teams,” said Laurent Potdevin, CEO of PerTronix Performance Brands.  “He is a passionate, curious and collaborative leader and has been a true enthusiast his whole life. His decades of experience with new vehicles, race teams and high-performance parts combined with his energy and imagination will pave a strong path for this entire organization.” 

PerTronix Performance Brands has a rich history of industry involvement and fosters an enthusiast culture tied directly to the quality and innovation its products bring to the market and its reputation for superior customer satisfaction.